When it comes to philanthropy, corporations give in various ways, including cash donations or grants, in-kind gifts, sponsorships, cause-related marketing, and pro bono services. Companies also like to promote workplace giving through employee matching gifts programs and other efforts that encourage their workers to give their time and/or money to charity.

Cause-related marketing (CRM) is designed to promote a corporation's sales and a nonprofit's cause, so both sides benefit from the marketing effort.

Workplace giving contributes an estimated $5 billion to U.S. charities each year. Many companies not only encourage their employees to give to and volunteer time to nonprofits in their communities, but also will match those efforts with dollars and other means of support.

Corporate sponsorship is defined as “a form of advertising in which companies pay to be associated with certain events.” Remember that unlike grants, sponsorships are awarded as much for the benefit of the sponsor as of the cause.

Corporate sponsorship is defined as “a form of advertising in which companies pay to be associated with certain events,” according to Inc magazine. Remember that unlike grants, sponsorships are awarded as much for the benefit of the sponsor as of the cause.

Corporations provide support to nonprofits through direct-giving programs, private foundations, and/or public charities.

La filantropía corporativa se basa en las contribuciones que provienen del sector empresarial, específicamente de las ganancias corporativas que se utilizan para apoyar al sector civil y sin fines de lucro.

Are you thinking of starting a grantmaking foundation? Learn about the different types of foundations, find resources to get you started, and discover some alternative paths.

Candid's research staff routinely reports on a variety of foundation and corporation giving data.

Most foundations are set up to have a perpetual life-span, spending out only the interests from their investments while keeping the initial endowment intact. Other foundations choose to have a limited life-span. Regardless of the reason for the termination, foundations dissolve by "spending down" their assets in compliance with both state and federal law.

You can also help us ensure that the information we present about your grantmaking is current and correct! This article describes how.

In-kind gifts are contributions of goods or services, other than cash grants. This article has tips on finding in-kind support.

"Skills-based volunteering" goes beyond traditional days of service, in which a large group of employees joins a nonprofit for a few hours or a full day to clean up a park or paint a building. Instead, nonprofits can get help with pressing needs from experts in their field.

Scanning the field for knowledge about issues, program areas, lessons learned, and collaborations is critical to understanding your role in moving the social sector forward.

Recurso en español: En Estados Unidos cuando se utiliza el término "foundation" o fundación, se refiere en casi todos los casos a una organización sin fines de lucro incorporada o un fideicomiso cuyo propósito principal es la actividad filantrópica, es decir el de proporcionar apoyo financiero o técnico a otras organizaciones, instituciones, o particulares.

De acuerdo a ACCION International, una organización no gubernamental que ofrece microcréditos, las microfinanzas son "la provisión de servicios de la banca o financieros dirigidos a hogares o microempresas de bajos o medianos ingresos económicos, incluyendo la opción de microcréditos."

"Courtesy advertising" refers to a company or corporation "buying" an advertisement in a nonprofit dinner program, event brochure, and the like. The company gains visibility this way while the nonprofit organization may treat the advertisement revenue as a donation.

Las empresas proveen apoyo a las organizaciones sin fines de lucro a través de fundaciones privadas, programas de contribuciones directas, y fundaciones donantes públicas. Estos múltiples canales para la filantropía pueden ser algo confuso para los que se inician en la investigación de entidades donantes.

Get details about Candid’s core tools that grantees and applicants typically use to identify potential funding partners.