An important component of running a successful nonprofit is making sure your nonprofit is reaching the people you’re trying to serve while, at the same time, attracting attention from donors and funders who can support your cause. That's why an effective nonprofit marketing strategy can be one of the best tools in your arsenal.  

Whether your organization is new on the block, or you’ve been around for a while, trying some of these marketing strategies can surely help elevate your nonprofit’s presence in your communities and help you to make an even bigger impact. 


Why is nonprofit marketing important? 

Marketing your nonprofit can seem daunting when there are so many vital tasks that take priority. Sure, marketing is essential for raising awareness, but what does that mean for you?  

Marketing comes down to numbers. For nonprofits, it means attracting donors, finding volunteers, and ultimately, achieving your organization’s mission by increasing your organization’s awareness. Effectively marketing your nonprofit will help to build trust and credibility with your community, which is crucial for maintaining a positive reputation and attracting new supporters. 

Nonprofit marketing is important for several reasons: 

  • Raising awareness: Nonprofit marketing helps to raise awareness about your organization. It allows you to reach a wider audience and educate people about the importance of your work. 
  • Attracting more donors: Effective marketing strategies for nonprofits help to attract donors and volunteers who are passionate about your cause. By showcasing the impact of your work and the difference you are making, your organization can inspire people to contribute their time and resources. 
  • Increasing donations: It's important to always be on the lookout for new funding opportunities for your nonprofit. Marketing helps to secure the necessary support, whether it's financial contributions from new donors, individual donations, or partnerships with other organizations. 
  • Building trust and credibility: Marketing helps to build trust and credibility for your nonprofit within your community. By effectively communicating your mission, values, and impact, your organization can establish a positive reputation and gain the trust of potential supporters. 
  • Maintaining a positive reputation: Marketing allows your nonprofit to maintain a positive reputation by keeping your community informed about your activities, achievements, and impact. This helps to ensure transparency and accountability. 
  • Engaging the community: Nonprofit marketing strategies, such as social media and events, provide opportunities to engage with your community. By actively involving your community in your organization's work, it will foster a sense of ownership and encourage continued support over time. 


5 effective nonprofit marketing strategies 

Now that we understand the importance of nonprofit marketing, let's explore some effective strategies that can help your organization make a bigger impact. 


Use Storytelling  

Storytelling is a powerful tool for nonprofit marketing. It allows organizations to connect with their audience on an emotional level and showcase the impact of their work. One of the most popular ways for nonprofits to market themselves is through their Candid nonprofit profile. 


The Candid nonprofit profile is a place for you to showcase your nonprofit’s mission and all the details about your organization like your program information, your brand, your strategic plan, and much more in a single location. 


Utilize Social Media 

Social media is a powerful tool and allows your organization to reach a large audience, engage with supporters, and share your mission and impact. Once you have a Candid nonprofit profile, you will have a shareable link to place on all your social media channels. 

Use shareable link on social media: 

With so many channels out there to leverage, it's helpful to have a nonprofit marketing plan for social media in place. This includes identifying which platforms your target audience is most active and creating engaging content that resonates with them. 


Leverage Email Marketing 

Email marketing is a tried-and-true component of a successful marketing strategy for nonprofits. It allows your organization to communicate directly with your supporters and keep them updated on your latest news and events. 

When using email marketing, it's crucial to segment your audience and tailor your messaging accordingly. For example, you may want to send different emails to donors, volunteers, and community members to ensure that the content is relevant and engaging. 

You can also use email marketing to promote fundraising campaigns, share success stories, and thank your supporters for their contributions. 


Collaborate with Other Nonprofits 

Collaboration is key in the nonprofit world. By partnering with other organizations, you can expand your reach and resources, and work together towards a common goal of increased awareness. 

This could be as big as co-hosting an event in your local community or as simple as engaging with and sharing each other’s content on social media. When people see that multiple organizations are working together, they are more likely to trust and support them. 


Host Events 

Events are a great way to engage with your community and raise awareness for your cause. They can also be an effective fundraising tool, as people are more likely to donate when they feel connected to the organization and its mission. 

When planning events, it's essential to consider your target audience and their interests. For example, if your organization focuses on animal welfare, you may want to host a pet adoption event, or a charity walk/run that supports one. 

You can also use events to showcase the impact of your organization and thank your supporters for their contributions. This can help to build a stronger connection with your community and encourage continued support. 



Interested in learning how to share your nonprofit’s story with millions of donors? Have a look at this free self-paced training on how to reach more donors through your Candid nonprofit profile. 

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Do you have your Candid nonprofit profile? In one click, you can showcase your organization’s mission, location, demographic data, and more. Share on your social media, in your emails, and anywhere people can click. 

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