Training details

Produced by Candid

access_time 54 minutes

attach_money Free

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Learn how updating your nonprofit’s Candid profile on GuideStar will grow your organization’s online identity and choose what tens of millions of potential donors see about your organization.

During this introductory session, you will learn what your nonprofit’s Candid profile is and how you can earn Seals of Transparency associated with that profile to tell your story, including sharing information about the work you do and the impact it makes. We will also talk about how to collect demographic data for your organization and the benefits of earning a Gold Seal of transparency.

Additional information

Recording date: November 1st, 2023

Use the following bookmarks to jump to sections of the training:   


Start telling your nonprofit’s story using your Candid profile 

What’s a Candid profile?

Who uses the profiles?

Claim your Candid profile


Wrapping up


  • Plan next steps for telling your organization’s story via its Nonprofit Profile.
  • Describe how the information in your Nonprofit Profile informs potential donors and funders and powers 200+ charitable sites.
  • Explain how earning Seals of Transparency creates opportunities for your organization to be found, grow trust, and share your impact.

Intended audience

  • Board members
  • CEOs, executive directors, upper management
  • Fundraising & development staff
  • Grant writers
  • Marketing, communications, external affairs
  • Nonprofit startups
  • Program directors and staff

Bonus materials


Published Thursday, November 30, 2023