Start telling your story using your Candid profile

Training details

All levels of experience

See upcoming live training dates:
Webinar

Access on-demand training:
Video

About

Learn how updating your nonprofit’s Candid profile on GuideStar will grow your organization’s online identity and choose what tens of millions of potential donors see about your organization.

During this introductory session, you will learn what your nonprofit’s Candid profile is and how you can earn Seals of Transparency associated with that profile to tell your story, including sharing information about the work you do and the impact it makes. We will also talk about how to collect demographic data for your organization and the benefits of earning a Gold Seal of transparency.

Qualifies for
1.5 CFRE points

Outcomes

  • Plan next steps for telling your organization’s story via its Nonprofit Profile.
  • Describe how the information in your Nonprofit Profile informs potential donors and funders and powers 200+ charitable sites.
  • Explain how earning Seals of Transparency creates opportunities for your organization to be found, grow trust, and share your impact.

Intended audience

Board members
CEOs, executive directors, upper management
Fundraising & development staff
Grant writers
Marketing, communications, external affairs
Nonprofit startups
Program directors and staff

Bonus materials

Topic(s)

Candid tools and resources Fundraising Governance Trust and transparency Management Finances Impact, outcomes, and evaluation Marketing and communications