Where can I learn more about recruiting and managing volunteers for my nonprofit?
Recruiting and managing volunteers effectively is similar to doing the same for employees. Things to consider include:
- Organizational support, training, and preparation to involve volunteers
- Developing and marketing volunteer opportunities
- Screening and matching volunteers for your nonprofit's needs
- Risk management and legal issues
- Evaluation, record-keeping, and accountability
- Recognition, retention, and motivation
- Volunteer activism and advocacy
While this seems like much effort, nonprofits benefit from volunteers because they, according to the RGK Center for Philanthropy and Community Service:
- Help your organization meet its mission and better serve the community
- Demonstrate community investment and endorsement
- Help you reach new audiences and donors
- Often become individual donors, or even staff
- Can do things staff cannot do regarding public policy, like endorse your organization to public officials, in editorial pages, as well as comment publicly on legislation or political candidates (as long as they act as individuals, not representatives of your nonprofit)
- May be preferred over staff by certain population groups you might serve
As nonprofit organizations strive to provide services on smaller budgets in the current economy, volunteers have become even more vital to their ability to meet their missions. AmeriCorps reports that in 2021, more than 60.7 million Americans volunteered for 4.1 billion hours of service, a contribution with an estimated economic value of $122.9 billion. More than 124.7 million Americans helped their neighbors in the height of the pandemic.
See also our related Knowledge Base articles:
- Where can I find or post volunteer opportunities?
- What is the monetary value of volunteer time?
- How can I learn about involving youth in volunteering and philanthropy?
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Ask usExplore resources curated by our staff for this topic:
Staff-recommended websites
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Free Management Library
Developing & Managing Volunteer Programs
Provides information on planning and operating a volunteer management program, including ways to recruit and supervise volunteers.
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National Minority AIDS Council (NMAC)
Volunteer Management
This training manual offers guidelines for effectively recruiting, training, and managing volunteers. [PDF]
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Minnesota Council of Nonprofits
Volunteer Management
Principles and practices for volunteer engagement, recruitment, screening, engagement and supervision.
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Urban Institute
Volunteer Management Practices and Retention of Volunteers
Second in a research series compiled from a 2003 survey of volunteer management capacity among charitable organizations that focus on the challenges of volunteer program practices and goals.
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National Council of Nonprofits
Volunteers
This resource includes data on volunteerism, as well as best practices and tools for managing volunteers.
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AmeriCorps
Volunteering and Civic Life in America
Every two years, AmeriCorps produces comprehensive research about civic engagement trends in the United States. The report examines national rates of organizational volunteering, helping others informally, charitable giving, and other civic behaviors.
Staff-recommended books
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Calling All Volunteers
Find: Amazon | Free eBook
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365 Ideas for Recruiting, Retaining, Motivating and Rewarding Your Volunteers
Find: Amazon | Free eBook
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Volunteer Engagement 2.0: Ideas and Insights Changing the World
Find: Amazon | Free eBook
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The Volunteer Management Handbook: Leadership Strategies for Success
Find: Amazon | Free eBook