Demographic information can help your nonprofit to better identify your community's needs and to find gaps in its services. Using this data in a grant proposal can help make a case for the urgency of the community need that your nonprofit's mission addresses.

Some resources we recommend:

  • The U.S. Census Bureau allows you to search by ZIP code, city, county, and/or state to find a specific area's income levels, ethnicities, ages, and other social characteristics.
  • For regionally collected indicators or statistics, also check your local, county, and state government web sites, as well as your local public or academic libraries.
  • Put what's happening in your community in a larger context at IssueLab, a service of Candid that lets you search thousands of social sector reports by subject. Many reports have helpful statistics such as demographic information.
  • The Urban Institute also has interactive maps on a variety of subjects such as schools, housing and education.

You can find many more resources in the curated selection of websites below.


Proposal writing

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