Dive into the challenges and opportunities of nonprofit demographic data reporting and collection in an insightful discussion, featuring:

• Kelly Brown of Viewpoint Consulting
• Niki Richardson of TOArts
• Cesar Del Valle of Candid

This session is part of the Demographics via Candid initiative, which allows nonprofits to share their demographic data once on their Candid profile, making it freely accessible and reusable to streamline the granting process.

Recording date: May 29, 2024

Use the following bookmarks to jump to sections of the event:

Introduction

• 00:00:05 Introduction to the webinar and speakers

Demographics via Candid

• 00:00:59 Evolution of demographics via Candid initiative
• 00:01:38 Funders’ desire for visibility into the diversity makeup of their grantee community
• 00:01:59 Candid’s approach to providing demographic data on grantees
• 00:02:27 The launch of the demographics via Candid initiative and its goals
• 00:03:58 Investments into field building and thought leadership
• 00:04:57 Feedback from grant-making partners on data availability
• 00:05:23 Ensuring meaningful use of demographic data
• 00:05:59 Growth of contributed data and support from formal partners

Discussion with Kelly Brown

• 00:07:12 Kelly Brown’s background and work in strengthening the social sector
• 00:07:56 Focus on strengthening philanthropy with better data and systems
• 00:08:22 The Importance of demographic data in understanding impact

Collecting and sharing demographic data

• 00:09:59 Principal objectives of the research project
• 00:24:25 Barriers to collecting and sharing demographic data
• 00:24:49 Time constraints as the top barrier for organizations
• 00:29:51 Importance of accurately engaging identity and demographic data
• 00:46:42 Support needed from funders for grantees regarding demographic data

Recommendations for funders

• 00:46:57 Recommendations for funders to provide guidance and resources
• 00:50:54 Importance of demographic data for funders and grant-making organizations
• 00:53:56 Qualitative feedback from the research on demographic data collection

Closing

• 00:55:44 The need for contextualization and nuanced understanding of demographic data
• 00:57:35 Closing remarks

Additional resources

• Learn more about Demographics via Candid and join as a DvC partner 
• Understand why defining BIPOC-led is hard and how we are trying to measure it
• So you’ve defined “BIPOC-led”…but how will you measure it?
• To learn about 4 free ways to access Candid’s demographic data
• Understand the state of diversity in the U.S. nonprofit sector
• Learn about Kelly Brown and her work
• Collecting demographic data: Nonprofits value transparency but need support
• A survey template and user guide to support nonprofits in collecting demographic data
• To learn about TOArts and Niki Richardson