Training details

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About

Increasingly over the last 20 years there has been alarm and concern over the historic lack of diversity in U.S. nonprofits. A recent BoardSource study cites that 84% of nonprofit board members are white. The universal persona of a major donor is often white and male. Despite long- term concern, growing awareness of multiethnic wealth and philanthropy, and many studies, very little has changed in board and major donor diversity. This video concentrates on practical methods for identifying and approaching diverse major donor and board prospects who share a passion for your organization and mission. This process focuses on building powerful relationships with diverse people of expertise, wealth, and influence. This is the counter to tokenism.

Outcomes:

Upon completion of this video, you should be able to:

  • Create a prospecting plan of potential donors and board members
  • Explain key talking points to generate buy-in from board members and staff about embarking on a path to greater diversity

A Special Welcome To:

  • Executive Directors
  • Board Chairs
  • Development Staff
  • Nonprofit Leaders

Outcomes

  • Assess the diversity of your nonprofit
  • Create a prospecting plan of potential donors and board members
  • Explain key talking points to generate buy-in from board members and staff about embarking on a path to greater diversity
  • Articulate your organization’s value in a manner that resonates with diverse community members

Intended audience

  • All levels of experience

Bonus materials

 

Use the following bookmarks to jump to sections of the training:

3:58 Learning objectives and about the speaker, Armando Zumaya

7:10 A few questions to set the stage

13:09 Mirror time

15:39 Why haven't we raised money from People of Color?

20:15 Who cares about diversity?

23:58 It all starts with the board

34:09 Building a diverse donor base

35:29 Recruit and retain diverse staff

38:02 Donor diversity plans

40:47 What is a sub-campaign?

43:34 Donor diversity plans: major gifts

46:56 Identification techniques

52:09 Case studies

56:05 Q&A

Featuring

Armando Enrique Zumaya

Subject(s)

Philanthropy