Introduction to Corporate Giving
About
Is your organization ready to seek corporate support?
Corporate grantmakers are different from traditional foundations in many ways. This class provides a basic overview of:
- The different types of corporate giving
- What motivates corporations to give
- How to find potential corporate partners
Outcomes
- Define different types of corporate philanthropy and their motivations.
- Learn how to find information about different types of corporate philanthropy.
Qualifies for
1.0 CFRE point(s)
Additional information
Video Bookmarks
6:00 How companies give
9:19 Cash contributions
9:49 Foundation grants
12:10 Corporate contributions
14:21 Corporate sponsorships
18:49 Cause related marketing
22:50 Matching gifts through employees
27:05 Non-Cash contributions
27:20 Products
30:32 Pro-Bono services and employee volunteerism
34:00 Space
37:17 Why companies give
38:48 To take advantage of tax deductions
42:13 To advance business objectives
50:31 To be good corporate citizens
53:23 How to find corporate partners
53:53 Foundation Directory
59:41 Key takeaways & Questions
Additional Resources:
- Foundation Directory: https://fconline.foundationcenter.org
- Candid partners: https://candid.org/find-us
Intended audience
- All levels of experience
- Fundraising & development staff
- Grant writers