Training details

access_time 32 minutes, 4 seconds

attach_money Free


Uncover the quick do’s and don’ts of earning a Seal of Transparency for your GuideStar profile. Earning a Seal boosts your profile to maximize your fundraising potential. GuideStar profiles power-giving platforms like AmazonSmile and Facebook. You can choose what tens of millions of potential donors see about your organization. Earn a Seal and share your story today to give donors the information they need to support your cause. Get started at


  • Claim your GuideStar profile
  • Earn a 2021 Seal of Transparency
  • Add high-quality information to your profile based on best practices

Intended audience

  • All levels of experience
  • CEOs, executive directors, upper management
  • Fundraising & development staff
  • Grant writers
  • Marketing, communications, external affairs

Bonus materials

Access the handouts mentioned in the recording at
Use the following bookmarks to jump to sections of the training:
0:00 Introduction
1:41 Agenda
2:03 How fundraising and Seals of Transparency connect
5:14 Claiming your profile
9:12 Bronze: Do's and don'ts
15:29 Silver: Do's and don'ts
16:58 Gold: Do's and don'ts
20:57 Platinum: Do's and don'ts
27:45 Don't forget to publish!
28:10 More resources for you
28:55 What can you do with a Seal?


Eva Nico (she/her) Senior Director, Programs Candid

Published Monday, September 27, 2021