Training details

Produced by Candid

access_time 55 minutes

attach_money Free


Comprehensive and public demographic data is critical to our sector’s work on racial equity. But the need for it results in many requests for this information, in different ways, from various funders. The result is a huge burden on nonprofits to collect and provide this data. It takes valuable time away from their crucial mission-driven work.

Introducing Demographics via Candid. Nonprofits can share their demographic data, one time, on their Candid profile. Then, funders, researchers, and other stakeholders can access and use it.

Learn more and join the Demographics via Candid movement at

Use the following bookmarks to jump to sections of the training:

  • 0:00:03 Welcoming remarks from Ann Mei Chang
  • 0:00:46 Introducing Cheryl Dorsey
  • 0:01:33 Cheryl Dorsey’s keynote remarks
  • 0:08:22 The problems in the current landscape
  • 0:09:42 Demographics via Candid overview
  • 0:10:40 Benefits to the sector
  • 0:11:43 Demographics via Candid partners
  • 0:13:19 Candid’s Demographic Data Findings
  • 0:13:56 Who’s sharing demographic data with Candid?
  • 0:14:41 What demographic data is being shared with Candid?
  • 0:15:48 What does our demographic data tell us about who runs nonprofits?
  • 0:17:20 Intersectional analysis by CEO race & gender
  • 0:18:56 What’s next
  • 0:20:46 DvC Partners share their experiences (Q&A)
  • 0:21:20 How does DvC fit into Peak Grantmaking’s mission?
  • 0:24:21 Can you share some of the lessons you've learned that might be helpful to funders who are considering becoming a DvC partner?
  • 0:27:17 How will we know if this initiative is successful?
  • 0:29:45 What role do you see grant management systems playing in advancing this work?
  • 0:32:17 What is the best way for a small, all-volunteer organization to gather this type of data? Are there free or low-cost platforms?
  • 0:38:55 How can we help encourage nonprofits to share their data in this way?
  • 0:43:36 What would be the potential uses of this data that’s collected
  • 0:48:00 Is there any interest in working with funders to develop and use a common definition for BIPOC-led and BIPOC-serving organizations?

Intended audience

  • All levels of experience
  • Board members
  • CEOs, executive directors, upper management
  • Fundraising & development staff
  • Grant writers
  • Grantmaker/funder
  • Marketing, communications, external affairs

Published Wednesday, February 22, 2023