Training details

Produced by Candid

access_time 54 minutes

attach_money Free


One year in, over 130 partners have signed on to Demographics via Candid to reduce the reporting burden on nonprofits. This recorded event features a panel discussion on how the initiative has provided crucial data to drive grantmaking decisions and equity journeys, plus the latest insights from Candid’s demographic data collection from over 65,000 nonprofits spanning the last five years. Demographics via Candid empowers nonprofits to share their demographic data one time, on their Candid profile, where it can be accessed and re-used by all. Through this initiative, Candid freely provides nonprofit demographic data to make the granting process quicker, easier, and more efficient.

Speakers include:

  • Ann Mei Chang, CEO, Candid
  • Dr. Akilah Watkins, President and CEO, Independent Sector
  • Cat Clerkin, Ph.D., associate vice president of research & insights, Candid
  • Huilan Krenn, director of learning and impact, W.K. Kellogg Foundation
  • Joyce Ybarra, interim vice president, programs, Weingart Foundation

Recording date: March 12, 2024

Use the following bookmarks to jump to sections of the event:



  • 00:02:27 Keynote from Dr. Akilah Watkins, President and CEO, Independent Sector


  • 00:11:11 Insights on data collected by Candid with Cat Clerkin, Ph.D., associate vice president of research & insights, Candid
  • 00:11:55 Demographics data resources for researchers, analysts, and evaluators

5 Insights to inform your racial equity journey

  • 00:12:58 There is (still) a racial leadership gap in the sector
  • 00:13:41 White CEOs are overrepresented compared to the underlying population in nearly every state
  • 00:14:52 There is a race (and gender) financial resource gap
  • 00:15:52 This gap is particularly notable in organizations that have majority BIPOC leadership
  • 00:16:41 There seems to be a racial grant gap

Panel discussion

  • 00:17:55 The equity data workgroup
  • 00:22:45 The Weingart Foundation's journey in collecting demographic data
  • 00:27:55 Creating a standard way of collecting demographic data


  • 00:31:07 Advice for funders who are just starting their journey of collecting demographic data
  • 00:33:30 Reactions to the Supreme Court ruling on affirmative action
  • 00:40:40 How does Candid determine what questions to include in the demographic data survey and how does Candid review the questions and options available?
  • 00:44:17 How can funders support nonprofits in collecting demographic data?
  • 00:47:24 How can we get funders to disclose what they do with demographic data once it's collected?
  • 00:49:22 Will Candid have the ability to disaggregate data by "BIPIC led," "BIPOC serving," and "BIPOC led and BIPOC serving" organizations?
  • 00:50:56 Will Candid be putting together a tool to help nonprofits in collecting demographic data?

Closing remarks


  • Understand the impact of the Demographics via Candid initiative on reducing burdens for nonprofits
  • Learn how demographic data can inform grantmaking decisions and equity efforts
  • Gain insights into the trends and patterns from Candid's demographic data collection

Intended audience

  • All levels of experience
  • CEOs, executive directors, upper management
  • Fundraising & development staff
  • Grant writers
  • Grantmaker/funder
  • Marketing, communications, external affairs
  • Program directors and staff