Training details

calendar_today Wednesday, June 5, 2024

access_time Eastern: 2:30 pm - 3:15 pm
Central: 1:30 pm - 2:15 pm
Mountain: 12:30 pm - 1:15 pm
Pacific: 11:30 am - 12:15 pm

place Online

attach_money Free


Collecting demographics about your nonprofit’s leadership, board, and staff doesn’t have to be hard.  

In this webinar, you’ll learn the simple steps for conducting a demographics survey and discover how and why funders use demographic data. You’ll also gain access to tools and templates to collect demographic data in a respectful and appropriate way, which will help save time and resources.

Sharing leader demographics on your Candid profile also helps you earn a 2024 Gold Seal of Transparency so you can boost your visibility and attract more funding.   



  • Share your leader’s demographic information on your Candid profile
  • Collect demographic info about your board and staff taking into account best practices
  • Enter board and staff demographic info on your Candid profile
  • Use the shareable link to provide potential supporters with a full view of your nonprofit, including your work and impact

Intended audience

  • All levels of experience
  • Board members
  • CEOs, executive directors, upper management
  • Fundraising & development staff
  • Grant writers
  • Marketing, communications, external affairs
  • Nonprofit startups
  • Program directors and staff


Tracy Kaufman Educational Programming Manager, Candid
David Holmes (he/him) Educational Programming Manager, Candid