The mission statement communicates the nonprofit's purpose, what groups it serves, and how it plans to do so. For a new nonprofit, developing the mission statement is a critical first step in defining what the organization plans to do and what makes it different from other organizations in the same field.

Webinar Defining Mission and Vision
This 1-hour webinar will explain the importance of distilling your message and offer ways to engage your board and staff in developing statements they can own.

Expressing an organization's mission in clear and concise terms can be a difficult process, requiring input from individual board members, staff, volunteers, and other groups. Although this process requires time and effort, a well-crafted mission statement will provide direction and purpose for the organization, motivate staff and volunteers, appeal to donors and other supporters, and provide a means of evaluating organizational achievement.

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