Where can I learn about mobile giving?
Mobile giving is a broad term used to describe fundraising campaigns in which donors may contribute to a nonprofit through a mobile web site, using a mobile application, or by texting (SMS). As smartphones, tablets and other mobile devices have overtaken PCs and laptops as most individuals' primary means of accessing the Internet, the percentage of giving to nonprofits through mobile technology has risen accordingly.
How can my nonprofit get started with mobile fundraising?
The first step should be to ensure that your organization's web site is responsively designed. If users aren't able to easily access and navigate your web site on a mobile device, they're unlikely to donate. The same principle applies to email solicitations and other online communications. Larger organizations may find it beneficial to invest in developing a mobile application (or app) that complements the organization's web site but allows for additional interaction.
See also our related Knowledge Base articles:
- Where can I find information on online fundraising?
- Where can I find reviews and resources for fundraising and other nonprofit software?
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Ask usExplore resources curated by our staff for this topic:
Staff-recommended websites
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NTEN
Mobile 101: How Your Nonprofit Can Harness the Power of Mobile
Darian Rodriguez Heyman offers tips on how nonprofits can leverage mobile for fundraising, marketing, advocacy, and programs.
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Kivi's Nonprofit Communications Blog
Mobile Fundraising 101: The Basics
John Killoran, CEO of @Pay, offers guidance on engaging donors through mobile fundraising.
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NTEN
Mobile Giving 101: Why Mobile Is an Important Part of Nonprofit Fundraising Campaigns
Discusses the implications of mobile giving for nonprofit organizations and online fundraising campaigns.
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Care2's Digital Engagement Blog
Nonprofits: Time to Get Mobile
Discusses considerations for nonprofit organizations that are exploring mobile giving and steps for starting and marketing a mobile fundraising campaign.
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Pew Research Center's Internet & American Life Project
Real Time Charitable Giving
Findings from a study of 863 individuals who contributed money to the Haiti earthquake relief efforts using the text messaging feature on their cell phones.
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Staff pick
Mobile Giving Foundation
501(c)(3) organization that works with nonprofits and wireless service providers to facilitate mobile giving and ensure that text donations are convenient, immediate, private and secure.
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Nonprofit Tech for Good
A social media and online communications blog for nonprofits by Heather Mansfield, author of Social Media for Social Good and Mobile for Good.
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Mashable
5 Real Challenges for Non-Profit Texting Campaigns
Presents 5 primary considerations for nonprofits interested in starting a mobile giving campaign.
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Socialbrite
A Beginner's Guide to Mobile Fundraising
Provides tips for getting started with mobile fundraising.