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Learn concrete tips and tools for individual giving, foundation grants, corporate sponsorship, earned income, and online and peer-to-peer campaigns from Darian Rodriguez Heyman, author of the newly released book, Nonprofit Fundraising 101.

Click on the tips below to watch just that segment of Darian's session on YouTube or watch the full session in the YouTube window.

Tip #1: Get Your Story Straight
Your organization 's ability to tell its story will greatly increase your odds of raising money and maximizing your organization 's impact. Darian elaborates on how to tell your story by focusing not just on what you do, but why it matters.

Tip #2: Engage Your Board in Fundraising
The issue of engaging a nonprofit 's board in fundraising is a pain point for many organizations. Darian mentions key documents that can help - the board matrix and board member agreement - and how to implement them in your organization.

Tip #3: Never Submit a Cold Grant
Submitting proposals to foundations that you have a personal connection with will increase your chances of success greatly.

Tip #4: Make Specific Direct Asks
“The number one reason why people don 't give is because they 're not asked” – Hank Rosso. Darian discusses how to improve individual donor cultivation.

Tip #5: Map Donations to Impact
Give donors an idea of the impact their gift has on the people you serve.

Tip #6: Make Your Donation Button Shine
An organization 's Donate Now button has a large impact on its ability to raise money effectively online. Tweaking your donate button can increase your online donations exponentially. Network for Good provides resources on their website that can help nonprofits get the most out of their Donate Now buttons.

Tip #7: Corporate Partnerships
Corporate partnerships have a different set of rules than foundation partnerships. It 's easier to get stuff from corporations than it is to get money. Darian shares multiple ways that nonprofits can work with corporations.

Tip #8: Apply for a Google Grant
Did you know that Google provides $10,000/month for advertising on Google? Find out more at

Tip #9: Say Thank You!
It 's easier to keep a donor than to get a new one, but it 's very easy to damage the relationship. The simplest way to show your appreciation is to say thank-you.

Tip #10: Understand the Social Capital Market
Earned income is an excellent way to ensure nonprofit sustainability. However, for nonprofits there 's an extra consideration to take and that is to make sure all your earned income is mission-driven. In addition, make sure there 's a business opportunity there in the first place. You can 't make money off of something no one needs or wants.

An Anecdote on Tin Cup Fundraising
Are you pouring or drinking?

Intended audience

  • Beginner
  • Fundraising & development staff
  • Nonprofit startups


Darian Rodriguez Heyman

Published Tuesday, March 8, 2016