Training details

access_time Estimated time to complete this course is 7 - 8 hours

attach_money $20

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With the evolving coronavirus (COVID-19) crisis, we know it’s a challenging time for everyone. To support your work and ensure our trainings are more accessible during this difficult time, we’re offering all of our fee-based self-paced courses at a discounted rate. Course regular rate $25 current rate $20.

Learn how to add social engagement skills to your executive toolkit.

Being actively engaged on social media is fast becoming a required skill for social sector leaders. This means establishing your own personal presence on social media to advance your organization's mission and goals.

If this is unfamiliar territory for you, this course will help prepare and encourage you to add social engagement skills to your executive toolkit, at your own pace from your computer or mobile device. The course is broken up into micro-units designed to deliver short bursts of learning on the go.

With optional exercises throughout, you'll have many opportunities to flex your social muscles and develop your strategy for effective engagement. We will also introduce you to many of your peers, leaders who have successfully built their personal brand on social media to further serve their missions.

This course was created with content from subject matter expert Beth Kanter, Master Trainer, Speaker, Author, and Blogger.

How to Start Your Self-Paced Learning Course

Within one business day of your registration, you will be enrolled in the program and receive an e-mail from our eLearning platform, Bridge. The subject line of the email will be “Welcome! Learning Awaits”.   This email will have instructions on how to create your own online account in Bridge as well as a link to access your course.

We recommend using Firefox as your browser. Visit Bridge for more information on accessing courses, navigating through a course, and viewing its technical requirements.

You will have access to the course for 90 days after enrollment. The course fee entitles purchaser to one computer log-in which cannot be shared. In addition, no refunds, transfers or credits will be issued.

Qualifies for
7 CFRE point(s)


  • Social media leadership strategy
  • Personal brand strategy
  • Social media elevator pitch/Twitter profile
  • Social media engagement strategy

Intended audience

  • All levels of experience
  • Board members
  • CEOs, executive directors, upper management
  • Marketing, communications, external affairs