"The myth about social fundraising -- and this applies to all crowdfunding initiatives, whether in the for-good sector or not -- is, if you build it they will come."

What types of social fundraising campaigns are really successful? What are the myths and musts of social fundriaising? Dave Boyce, CEO of Fundly.com, discusses online fundraising using crowdfunding platforms. He talks about the types of campaigns that are really successful, a common challenge of social fundraising, and how social fundraisers can overcome it.