Shifting the Narrative to Advance Racial Equity
Training details
access_time 1 hour, 30 minutes
attach_money Free
About
Foundations and nonprofits alike often struggle to communicate effectively about the importance of racial equity in their work. That task has become even more difficult in the current political and social environment in the United States, which is often dominated by division, polarization, and fear. Having the skills to persuade skeptical audiences and activate existing supporters is increasingly necessary for the successful delivery of any organization's mission. Additionally, it is critical to understand the role of different media platforms for reaching and moving disparate audiences. Fortunately, research and experience from around the country point to clear lessons for communicating successfully about equity and promoting positive solutions.
In this video, Alan Jenkins of The Opportunity Agenda, shares best practices and new approaches proven to advance equity across issues and communities. He also shares the results of new public opinion and media research, highlight relevant case studies, and offer practical tips designed for donors and nonprofits.
Outcomes
- Promote racial equity within your organization
- Advocate for racial equity with external stakeholders
- Apply best practices for communicating issues through a racial equity lens
Intended audience
- All levels of experience
- Board members
- CEOs, executive directors, upper management
- Fundraising & development staff
- Marketing, communications, external affairs
Bonus materials
Let us know what you thought of the video and what other types of training you would like to see: http://bit.ly/DEIWebinarSurvey
Access a pdf. copy of the presentation here: http://bit.ly/ShiftingNarrative-slides
We also recommend these two guides on Diversity, Equity, & Inclusion: http://bit.ly/WordsToAction_GrantCraft
For more insights and trainings on how the social sector is moving the needle on Racial Equity visit: https://candid.org/explore-issues/racial-equity
Jump to sections of the video using these links:
8:58 4 Types of Communication
11:18 What is narrative?
15:14 Building a Racial Equity Narrative
16:48 10 Lessons For Talking About Racial Equity
17:09 Lesson 1: Engage Strategic Audiences
22:28 Lesson 2: Lead With Shared Values
24:49 Lesson 3: Tell A Systemic Story
28:55 Lesson 4: Obstacles Before Outcomes
30:27 Lesson 5: Acknowledge the Progress
31:27 Lesson 6: Emphasize Solutions
32:28 Lesson 7: Show How Equal Opportunity Benefits All of Us
33:42 Lesson 8: Positive Role for Government
35:37 Lesson 9: Avoid Myth Busting
37:15 Lesson 10: Call For Action
38:33 Bring It All Together with VPSA
42:54 Closing Remarks from Alan Jenkins
43:28 Q&A and Question #1
46:46 Question #2
47:54 Question #3
54:37 Question #4
57:52 Question #5
1:00:28 Question #6
1:04:05 Question #7
1:15:20 Question #8
1:19:18 Question #9
1:23:25 Question #10