Training details

access_time 1 hour, 30 minutes

attach_money Free

Foundations and nonprofits alike often struggle to communicate effectively about the importance of racial equity in their work. That task has become even more difficult in the current political and social environment in the United States, which is often dominated by division, polarization, and fear. Having the skills to persuade skeptical audiences and activate existing supporters is increasingly necessary for the successful delivery of any organization's mission. Additionally, it is critical to understand the role of different media platforms for reaching and moving disparate audiences. Fortunately, research and experience from around the country point to clear lessons for communicating successfully about equity and promoting positive solutions.

In this video, Alan Jenkins of The Opportunity Agenda, shares best practices and new approaches proven to advance equity across issues and communities. He also shares the results of new public opinion and media research, highlight relevant case studies, and offer practical tips designed for donors and nonprofits.


  • Promote racial equity within your organization
  • Advocate for racial equity with external stakeholders
  • Apply best practices for communicating issues through a racial equity lens

Intended audience

  • All levels of experience
  • Board members
  • CEOs, executive directors, upper management
  • Fundraising & development staff
  • Marketing, communications, external affairs

Bonus materials

Let us know what you thought of the video and what other types of training you would like to see:

Access a pdf. copy of the presentation here:

We also recommend these two guides on Diversity, Equity, & Inclusion:

For more insights and trainings on how the social sector is moving the needle on Racial Equity visit:

Jump to sections of the video using these links:

8:58 4 Types of Communication

11:18 What is narrative?

15:14 Building a Racial Equity Narrative

16:48 10 Lessons For Talking About Racial Equity

17:09 Lesson 1: Engage Strategic Audiences

22:28 Lesson 2: Lead With Shared Values

24:49 Lesson 3: Tell A Systemic Story

28:55 Lesson 4: Obstacles Before Outcomes

30:27 Lesson 5: Acknowledge the Progress

31:27 Lesson 6: Emphasize Solutions

32:28 Lesson 7: Show How Equal Opportunity Benefits All of Us

33:42 Lesson 8: Positive Role for Government

35:37 Lesson 9: Avoid Myth Busting

37:15 Lesson 10: Call For Action

38:33 Bring It All Together with VPSA

42:54 Closing Remarks from Alan Jenkins

43:28 Q&A and Question #1

46:46 Question #2

47:54 Question #3

54:37 Question #4

57:52 Question #5

1:00:28 Question #6

1:04:05 Question #7

1:15:20 Question #8

1:19:18 Question #9

1:23:25 Question #10


Alan Jenkins President and Co-Founder The Opportunity Agenda