Training details

access_time 1 hour, 30 minutes

attach_money Free


This free program is made possible by

During this digital classroom, you will learn how to develop key performance indicators (KPIs) that will help you make strategic decisions about where to devote time, what is resonating about your mission, and where there are gaps for reaching your fundraising goals. We will focus on providing a framework to help you move from simply reporting out numbers that describe the past to metrics that provide insights you can act on. This process will develop the foundation and skills to define and build out leading and lagging KPIs that are connected to your organization.


Upon completion of this video, you should be able to:

  • Analyze your donor data in Microsoft Excel or similar data tracking tools in order to make strategic fundraising decisions
  • Identify leading and lagging KPIs
  • Draft a framework to develop your organization’s top 5-10 KPIs
  • Segment your donor data in order to identify gaps in your fundraising strategy

A Special Welcome to:

  • Executive Directors
  • Strategy Officers
  • Development Directors or Officers
  • Database Administrators

Intended audience

  • All levels of experience