Training details

Produced by Candid

access_time 34 minutes

attach_money Free

Unlock your organization's potential by gathering demographics on your nonprofit's leadership, board, and staff in a streamlined and efficient process. This webinar covers the basics of conducting a demographics survey and explains how funders use this data. You’ll receive tools and templates for data collection, saving time and resources. Sharing this information on your Candid profile can help you earn a 2024 Gold Seal of Transparency, enhancing your visibility and funding opportunities.


Recording date: June 5, 2024

Use the following bookmarks to jump to sections of the event:


Why you should collect and share data on your Candid profile

  • 00:05:03 Why you should collect and share data on your Candid profile Start with leadership
  • 00:05:25 What is a Candid profile?
  • 00:05:47 Benefits to sharing demographics on your profile
  • 00:09:08 The process, step by step

Surveying your board and staff

Takeaways and next steps


  • Share your leader’s demographic information on your Candid profile
  • Collect demographic info about your board and staff taking into account best practices
  • Enter board and staff demographic info on your Candid profile
  • Use the shareable link to provide potential supporters with a full view of your nonprofit, including your work and impact

Intended audience

  • All levels of experience
  • Board members
  • CEOs, executive directors, upper management
  • Fundraising & development staff
  • Grant writers
  • Marketing, communications, external affairs
  • Nonprofit startups
  • Program directors and staff


Tracy Kaufman Educational Programming Manager, Candid
David Holmes (he/him) Educational Programming Manager, Candid