Training details

access_time 30 minutes

attach_money Free


Boost your nonprofit’s online presence this yearWatch this webinar recording to learn how to simply and easily prepare for a year of success by earning a 2021 Seal of Transparency. 

 You have the power to choose what tens of millions of potential donors see about your organization. Update your nonprofit profile to earn a 2021 Seal and give funders and donors the information they need to support your cause.  

 In this video, you will learn: 

  • The key information funders look for on nonprofit profiles 
  • What each Seal level signifies to funders and individual donors 
  • How to earn a 2021 Seal of Transparency 
  • How your organization’s information can be shared with to 200+ charitable sites, including AmazonSmile, Facebook, and Network for Good

Intended audience

  • All levels of experience
  • CEOs, executive directors, upper management
  • Fundraising & development staff
  • Grant writers
  • Marketing, communications, external affairs

Bonus materials

You can access the handouts associated with this webinar, including a .pdf of the slides at

Use the following bookmarks to jump to sections of the training:

1:46​   What we'll cover in this video

3:06​   Who is eligible for a Seal of Transparency on GuideStar?

4:56​   What donors need

6:16​   Giving during the pandemic is growing

9:34​   The 2021 Seals of Transparency

10:49​ Benefits to earning a seal

11:00​ Some of Candid's data partners

12:01​ Your profile info on Facebook

12:35​ Your profile info on AmazonSmile

13:17​ Your profile info on Donor Advised Fund platforms

13:47​ How to earn your 2021 Seal of Transparency in 3 Steps

14:19​ Step 1: Claim your profile

15:41​ Step 2: Update required info

15:46​ Bronze: So you can be found

16:29​ Silver: So you can say what you do

18:28​ Gold: So you can grow trust

19:37​ On collecting demographics

22:07​ Platinum: So you can show impact

25:34​ Step 3: Publish

26:56​ What to do after you get the seal

28:05​ More questions? Go to our help center

29:00​ Continue learning with us


Eva Nico (she/her) Senior Director, Programs Candid

Published Friday, February 12, 2021