New year, new Seals! Boost your fundraising by earning a 2021 Seal of Transparency
Training details
access_time 30 minutes
attach_money Free
Boost your nonprofit’s online presence this year! Watch this webinar recording to learn how to simply and easily prepare for a year of success by earning a 2021 Seal of Transparency.
You have the power to choose what tens of millions of potential donors see about your organization. Update your nonprofit profile to earn a 2021 Seal and give funders and donors the information they need to support your cause.
In this video, you will learn:
- The key information funders look for on nonprofit profiles
- What each Seal level signifies to funders and individual donors
- How to earn a 2021 Seal of Transparency
- How your organization’s information can be shared with to 200+ charitable sites, including AmazonSmile, Facebook, and Network for Good
Intended audience
- All levels of experience
- CEOs, executive directors, upper management
- Fundraising & development staff
- Grant writers
- Marketing, communications, external affairs
Bonus materials
You can access the handouts associated with this webinar, including a .pdf of the slides at bit.ly/NewYearNewSeals
Use the following bookmarks to jump to sections of the training:
1:46 What we'll cover in this video
3:06 Who is eligible for a Seal of Transparency on GuideStar?
4:56 What donors need
6:16 Giving during the pandemic is growing
9:34 The 2021 Seals of Transparency
10:49 Benefits to earning a seal
11:00 Some of Candid's data partners
12:01 Your profile info on Facebook
12:35 Your profile info on AmazonSmile
13:17 Your profile info on Donor Advised Fund platforms
13:47 How to earn your 2021 Seal of Transparency in 3 Steps
14:19 Step 1: Claim your profile
15:41 Step 2: Update required info
15:46 Bronze: So you can be found
16:29 Silver: So you can say what you do
18:28 Gold: So you can grow trust
19:37 On collecting demographics
22:07 Platinum: So you can show impact
25:34 Step 3: Publish
26:56 What to do after you get the seal
28:05 More questions? Go to our help center
29:00 Continue learning with us