Training details

Produced by

access_time 1 hour, 7 minutes

attach_money Free


When you share your organization’s demographics and equity practices, you strengthen your nonprofit’s commitment to inclusion and help the sector learn.

To support this effort, we will be launching a new and improved demographics section in the Nonprofit Profiles on GuideStar. In this video, you’ll learn how to complete this section and apply best practices for collecting demographic information from your staff and board. Plus, we’ll share resources to help you get started right away.



  • Recognize the importance of demographics and equity data in the nonprofit sector
  • Apply best practices for collecting demographic information within your organization
  • Complete the demographics section of your profile
  • Locate resources for surveying your staff and board

Intended audience

  • All levels of experience

Bonus materials

Access a copy of the handouts here:


Jasmine Marrow Director of Nonprofit Strategy Candid.
Andrew Plumley Associate Director Equity in the Center
Tenaja Jordan Research and Communications Director CHANGE Philanthropy

Published Thursday, August 29, 2019