access_time 1 hour, 54 seconds
This training is made possible thanks to our partnership with Fundraising Academy.
Historically, in the United States, individual giving has been the biggest source of private giving, far outpacing foundation or corporate giving. According to Giving USA, “American individuals, bequests, foundations, and corporations gave an estimated $449.64 billion to U.S. charities in 2019,” and, of that, individual giving “totaled an estimated $309.66 billion,” representing 69% of total giving.
A successful nonprofit organization has diversified funding streams, and individual donors play an important role. If you or your organization is new to individual giving, this webinar is for you. We’ll provide you with an overview of the fundraising landscape and walk you through the key components of an individual giving program.
Upon completion of this course you should be able to:
- Explain the importance of individual giving in a nonprofit’s fundraising strategy
- Identify key steps for a successful individual giving program
- Draft a plan to start or improve your annual individual giving program
- Fundraising & development staff
- Board members
- CEOs, executive directors, upper management
- Grant writers
- Program directors and staff
You can access the handouts associated with this webinar, including a .pdf of the slides at bit.ly/IntroIndivGiving_Handouts
Use the following bookmarks to jump to sections of the training:
0:45 What is Candid?
6:26 This training is brought to you by Fundraising Academy and Candid
6:44 Upon completion of this training, you should be able to...
7:20 Do you currently have an individual giving program?
9:54 Trends in giving, and how individual giving plays a key role
14:40 Create stability by diversifying funding
16:22 Why do people give to nonprofits?
18:52 The number one reason a donor decides to give is...
19:52 Cause Selling: The alternative to traditional fundraising
21:35 The Cause Selling cycle
28:53 The heart to the process: Need discovery
30:16 The donor pyramid
32:44 What is a fundraising plan?
34:49 Sample individual giving fundraising plan
36:55 Your turn: Draft a strategy for your organization
48:28 Nonprofit profiles on GuideStar
50:06 Transparency pays off
51:00 3 steps to claim and update your profile
51:20 Continue learning with us
- All levels of experience