Training details

Produced by Candid

access_time 59 minutes

attach_money Free

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This training is made possible thanks to our partnership with Fundraising Academy.

Historically, in the United States, individual giving has been the biggest source of private giving, far outpacing foundation or corporate giving.  According to Giving USA, “American individuals, bequests, foundations, and corporations gave an estimated $449.64 billion to U.S. charities in 2019,” and, of that, individual giving “totaled an estimated $309.66 billion,” representing 69% of total giving.    

A successful nonprofit organization has diversified funding streams, and individual donors play an important role. If you or your organization is new to individual giving, this webinar is for you. We’ll provide you with an overview of the fundraising landscape and walk you through the key components of an individual giving program. 

Upon completion of this course you should be able to:  

  • Explain the importance of individual giving in a nonprofit’s fundraising strategy  
  • Identify key steps for a successful individual giving program 
  • Draft a plan to start or improve your annual individual giving program

Intended audience: 

  • Fundraising & development staff 
  • Board members 
  • CEOs, executive directors, upper management 
  • Grant writers 
  • Program directors and staff 

Additional information

You can access the handouts associated with this webinar, including a .pdf of the slides at 

Use the following bookmarks to jump to sections of the training:

Getting Started

  • 00:10 Introduction
  • 03:13 Defining key terms
  • 05:57 Overview of the philanthropic giving landscape in the US

Building Your Strategy

  • 13:08 Cause selling model for fundraising
  • 22:20 Donor pyramid explained
  • 24:51 Creating a fundraising plan
  • 33:48 Assessing your organization's assets

Engaging Donors

  • 46:19 Updating your Candid profile
  • 46:52 Seals of Transparency

Wrapping Up

Intended audience

  • All levels of experience



Krista Berry (she/her) Network Engagement Manager Candid

Published Friday, November 3, 2023