How Social Media Has Changed Donor Behavior, and What Your Organization Can Do About It
"The old [donor] model is entirely one-way - from the organization to the individual [...]. It doesn't take into account peer-to-peer influence, which as we know, is so important today."
"The first assumption of the traditional donor model that we found to perhaps not be true anymore [...] is that it assumes a very linear progression - either up the ladder or up the pyramid."
The Stanford Social Innovation Review, Winter, 2013 issue recently published an article describing how social media has forever changed the way organizations and donors interact. Join the article 's authors, Julie Dixon and Denise Keyes of Georgetown 's Center for Social Impact Communication, for a look at the new model of donor engagement and how organizations and fundraising professionals can adjust to them.
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