In this webinar, the GivingTuesday team shares innovative campaign tactics and ways that forward-thinking organizations are leveraging the movement for long-term support.

Candid shares how you can use your nonprofit profile to complement your GivingTuesday campaign. Learn how earning a Candid Seal of Transparency will help you attract donors.

Make sure your profile is up to date by November 14 to ensure the most up-to-date information is sent to over 200 charitable sites, including Facebook and AmazonSmile, before GivingTuesday.

Use the following bookmarks to jump to sections of the webinar:

• 00:14 Welcome & overview GivingTuesday
• 01:44 About GivingTuesday
• 03:34 The GivingTuesday Movement
• 05:48 GivingTuesday Growth
• 07:36 Giving moments
• 09:40 2022 Predictions for GivingTuesday
• 10:41 Moving people from transaction to transformation
• 12:14 Planning for GivingTuesday 2022
• 14:50 Engaging givers
• 15:31 Collaboration
• 18:35 Storytelling for social change
• 19:42 Optimizing social media
• 20:39 Reaching new donors
• 22:03 Inviting people to share their participation in your mission
• 23:47 Making a calendar invitation
• 25:01 Don’t snooze on email
• 25:56 Key steps for building a successful campaign

Candid

• 27:52 About Candid
• 28:35 What is a Candid profile?
• 29:34 Seals of Transparency
• 31:02 How to earn Seals of Transparency
• 35:07 Candid data partner network
• 36:58 Special announcement: Apple Pay
• 37:23 Apple Pay eligibility

Closing

• 39:46 Q+A
• 49:58 Closing