Training details

Produced by Candid

access_time 50 minutes

attach_money Free

In this webinar, the GivingTuesday team shares innovative campaign tactics and ways that forward-thinking organizations are leveraging the movement for long-term support.

Candid shares how you can use your nonprofit profile to complement your GivingTuesday campaign. Learn how earning a Candid Seal of Transparency will help you attract donors.

Make sure your profile is up to date by November 14 to ensure the most up-to-date information is sent to over 200 charitable sites, including Facebook and AmazonSmile, before GivingTuesday.

Use the following bookmarks to jump to sections of the webinar:

  • 00:14 Welcome & overview GivingTuesday
  • 01:44 About GivingTuesday
  • 03:34 The GivingTuesday Movement
  • 05:48 GivingTuesday Growth
  • 07:36 Giving moments
  • 09:40 2022 Predictions for GivingTuesday
  • 10:41 Moving people from transaction to transformation
  • 12:14 Planning for GivingTuesday 2022
  • 14:50 Engaging givers
  • 15:31 Collaboration
  • 18:35 Storytelling for social change
  • 19:42 Optimizing social media
  • 20:39 Reaching new donors
  • 22:03 Inviting people to share their participation in your mission
  • 23:47 Making a calendar invitation
  • 25:01 Don’t snooze on email
  • 25:56 Key steps for building a successful campaign

Candid

  • 27:52 About Candid
  • 28:35 What is a Candid profile?
  • 29:34 Seals of Transparency
  • 31:02 How to earn Seals of Transparency
  • 35:07 Candid data partner network
  • 36:58 Special announcement: Apple Pay
  • 37:23 Apple Pay eligibility

Closing

Intended audience

  • All levels of experience
  • CEOs, executive directors, upper management
  • Fundraising & development staff
  • Marketing, communications, external affairs

Published Friday, October 28, 2022

Topic(s)

Fundraising