Video
Get ready for GivingTuesday
In this webinar, the GivingTuesday team shares innovative campaign tactics and ways that forward-thinking organizations are leveraging the movement for long-term support.
Candid shares how you can use your nonprofit profile to complement your GivingTuesday campaign. Learn how earning a Candid Seal of Transparency will help you attract donors.
Make sure your profile is up to date by November 14 to ensure the most up-to-date information is sent to over 200 charitable sites, including Facebook and AmazonSmile, before GivingTuesday.
Use the following bookmarks to jump to sections of the webinar:
- 00:14 Welcome & overview GivingTuesday
- 01:44 About GivingTuesday
- 03:34 The GivingTuesday Movement
- 05:48 GivingTuesday Growth
- 07:36 Giving moments
- 09:40 2022 Predictions for GivingTuesday
- 10:41 Moving people from transaction to transformation
- 12:14 Planning for GivingTuesday 2022
- 14:50 Engaging givers
- 15:31 Collaboration
- 18:35 Storytelling for social change
- 19:42 Optimizing social media
- 20:39 Reaching new donors
- 22:03 Inviting people to share their participation in your mission
- 23:47 Making a calendar invitation
- 25:01 Don’t snooze on email
- 25:56 Key steps for building a successful campaign
Candid
- 27:52 About Candid
- 28:35 What is a Candid profile?
- 29:34 Seals of Transparency
- 31:02 How to earn Seals of Transparency
- 35:07 Candid data partner network
- 36:58 Special announcement: Apple Pay
- 37:23 Apple Pay eligibility
Closing
Intended audience
- All levels of experience
- CEOs, executive directors, upper management
- Fundraising & development staff
- Marketing, communications, external affairs