Training details

All levels of experience

Access on-demand training:
Self-paced learning


With the evolving coronavirus (COVID-19) crisis, we know it’s a challenging time for everyone. To support your work and ensure our trainings are more accessible during this difficult time, we’re offering all of our fee-based self-paced courses at a discounted rate. Course regular rate $65 current rate $45.

Are you looking to improve donor retention? Does your organization want to increase contribution given per donor? Do you have a direct mail and major gifts programs, but lack a clear plan for the donors in between and need a balanced way to do more with this group?

Creating a mid-level donor program might be the right option for you. In this self-paced course, Emma Kiernan of Pilot Peak Consulting will help you better engage with your mid-level donors and access any money left on the table by your most dedicated donors.

How to start your self-paced course

Within one business day of your registration, you will receive an email with the subject line “Welcome! Learning Awaits” from our eLearning platform, Bridge. This email will have instructions on how to create your own online account in Bridge as well as a link to access your course.

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You will have access to the course for 90 days after enrollment. The course fee entitles purchaser to one computer log-in which cannot be shared. In addition, no refunds, transfers or credits will be issued.

Qualifies for
1.5 CFRE points


  • Identify and segment your mid-level donors.
  • Learn the necessary components of a mid-level donor program.
  • Create a plan to move your mid-level donors forward.

Intended audience

CEOs, executive directors, upper management
Fundraising & development staff