Attract more funding, why adding demographics matters

Prospective donors are seeking to actively support nonprofits who demonstrate their commitment to transparency. They look to Candid nonprofit profiles on GuideStar for the information they need to make informed funding decisions, including demographics. Watch this webinar to learn tips on how to get started with collecting demographics for your nonprofit profile.

Leaders like W.K. Kellogg Foundation, Robert Wood Johnson Foundation, The David and Lucile Packard Foundation, and Charles Stewart Mott Foundation are leveraging Candid profiles to make sure their money goes where it does the most good.

You will learn:

• Actionable tips and tactics that can help you collect and share organization demographics
• How to optimize your nonprofit’s profile to share information with potential donors and fast-track your funding

Resources:

Candid's guide on How to collect and share demographic data

Recording date: June 21, 2023

Use the following bookmarks to jump to sections of the training:

Welcome and introductions

• 0:00:04 Welcome and speaker introduction
• 0:00:34 Agenda
• 0:01:07 Who is Candid?

Candid profiles

• 0:02:18 Use your Candid profile to showcase your organization’s work
• 0:03:01 What is a Candid profile?

Demographics via Candid

• 0:04:49 Demographics via Candid (DvC)
• 0:05:22 Benefits to sharing demographics on your profile
• 0:06:33 Our partners

Tips on how to collect organization demographics

• 0:08:06 Tips for designing your demographic survey
• 0:11:26 Demographic survey best practices
• 0:12:22 Tips for getting staff to complete a demographic survey
• 0:14:23 Benefits of collecting and sharing demographic data on a Candid profile

How to add demographic information to your Candid profile

• 0:15:25 How to access your profile or create an account
• 0:16:26 Live demo

Next steps

• 0:20:18 Seals of Transparency
• 0:21:57 Resources
• 0:22:31 Q&A