Training details

access_time 1 hour, 30 minutes

attach_money Free


There is a vibrant tradition of giving among Latinos in the United States, but the philanthropic and nonprofit communities have not been able to engage Latinos successfully. With a buying power of $1.4 trillion dollars, the potential for investment and impact is huge; however, given the current political climate, Latino civic engagement is on the decline, while distrust in institutions is growing. A less engaged Latino community will only lead to a further decline in giving. So, how do we change the story? How do we engage Latinos across the country both civically and philanthropically? How do we tap into that enormous potential?

In this video, Ana Marie Argilagos, President & CEO of Hispanics In Philanthropy, and Jose Calderon, President of Hispanic Federation, explain why civic engagement and Latino giving are positively correlated, and the potential that this has for creating a virtuous circle of giving. They also talk about the changing landscape for Latino philanthropy and the rise of giving circles. Finally, they delve into strategies for how to successfully engage Latinos as philanthropists in your local community.

A welcome to:

  • CEOs and Executive Directors
  • Development Officers
  • Communications Officers
  • Directors of Strategy

Thanks to the generous support of Borealis Philanthropy, Foundation Center has recently launched a new monthly webinar series to further a variety of conversations on diversity, equity, and inclusion (DEI) in the social sector. This specific webinar series is free and open to the public.

Qualifies for
1.5 CFRE point(s)


  • Explain the importance of and the relationship between civic engagement and giving in the Latino community
  • Identify trends from the new landscape of Latino giving to build your engagement plan
  • Apply strategies and tools to engage Latino philanthropists in your mission

Intended audience

  • All levels of experience

Bonus materials


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Access the handouts for this video here:


00:00   Introduction
02:04  What We Will Cover
02:32   Poll: Which of the following best describes you?
03:34  Latinx Philanthropy in the United States: HIP's and Hispanic Federation's roles
09:12  Civic Engagement and Giving in the Latinx Community
23:55  What drives the Latino Community to Give and Who Gives?
27:40  Innovative Strategies for Engaging the Latinx Community
30:25  How did HIP motivate the community to give?
42:38  What does Latino Giving look like regionally in the U.S.?
44:11  Communicating and Building Relationships Locally
50:07  Addressing the diversity within the Latinx Community
57:16  What will Latinx Engagement look like in 2040?
01:02:39 Q&A
01:02:50 Question #1
01:08:15 Question #2 How should organizations identify and attract Latinx board members?
01:11:16 Question #3 How can a small nonprofit engage Latinx donors?
01:16:30 Question #4 How can the Latinx community engage corporate foundations and corporate social responsibility initiatives?
01:22:58 Question #5 How can giving circles support and deepen civic engagement?
01:26:02  Next Steps & Closing


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For Further Reading:


Ana Marie Argilagos President and CEO Hispanics in Philanthropy (HIP)
Jose Calderon President Hispanic Federation