Training details

calendar_today Thursday, July 25, 2024

access_time Eastern: 11:00 am - 12:00 pm
Central: 10:00 am - 11:00 am
Mountain: 9:00 am - 10:00 am
Pacific: 8:00 am - 9:00 am

place Online

attach_money Free

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Preparing for and marketing a day of fundraising can seem daunting, but the rewards are substantial when planned and executed effectively. Join us for an insightful and engaging discussion on leveraging the value of giving days, also known as crowdfunding, specifically for Black-led and serving nonprofits. This webinar is designed for nonprofit professionals and funders interested in enhancing their understanding and strategies for successful fundraising campaigns.


  • Learn about the only giving day dedicated to fundraising for Black-led and serving nonprofits, Give 8/28 
  • Explore the unique opportunities they present for Black-led and serving nonprofits.
  • Understand the value of crowdfunding and how it can benefit a nonprofit’s development strategy 
  • Learn how to build on the momentum and retain donor engagement post-campaign.
  • Understand how to measure success and evaluate the impact of your giving day. 
  • As a funder, analyze existing giving days and critique its effectiveness for nonprofits led by and serving Black communities 

Intended audience

  • All levels of experience


Ebonie Johnson Cooper Founding Executive Director, The Young, Black & Giving Back Institute
TaKiyah Wallace-McMillian Founder and Executive Director, Brown Girls Do, Inc
Valaida Fullwood Principal Architect and Vision Keeper, The Soul of Philanthropy
Cidney Farley Founder and Executive Director, iFLY Youth