Training details

calendar_today Wednesday, June 12, 2024

access_time Eastern: 2:00 pm - 3:30 pm
Central: 1:00 pm - 2:30 pm
Mountain: 12:00 pm - 1:30 pm
Pacific: 11:00 am - 12:30 pm

place Online

attach_money Free

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Join us for a transformative webinar on culturally informed marketing strategies, tailored for fundraising professionals seeking to deepen their engagement with diverse donors. This session, led by experts from the UNCF Philanthropy Institute (UNCFPI), will equip you with the necessary skills and insights to effectively acknowledge and incorporate the cultural nuances of your donor base into your marketing efforts. Learn to identify cultural dimensions that impact donor behavior, develop resonant marketing strategies, and avoid common errors in fundraising practices. Enhance your ability to foster meaningful connections, build stronger relationships, and drive impactful support for your institution. In addition, get to know UNCFPI and the important work they do. 

Qualifies for
1.5 CFRE point(s)


  • Understand the work of UNCF’s Philanthropy Institute
  • Identify the key reasons why culturally informed marketing matters
  • Analyze the impact of diversity on the giving patterns of constituents
  • Translate the strengths of their organization into a unique value proposition for diverse audiences.

Intended audience

  • All levels of experience
  • Fundraising & development staff
  • Grant writers
  • Grantmaker/funder
  • Individual grantseekers
  • Marketing, communications, external affairs
  • Nonprofit startups
  • Program directors and staff


Leandra Hayes-Burgess (she/her) Vice President for Institutional Advancement, Benedict College
Geneva Dampare (she/her) Founding Director of Strategy and Operations, UNCF Teaching + Learning Center
Ivonne Simms (she/her) Educational Programming Manager, Candid