Training details

calendar_today Thursday, October 22, 2020

access_time Eastern: 2:00 pm - 3:30 pm
Central: 1:00 pm - 2:30 pm
Mountain: 12:00 pm - 1:30 pm
Pacific: 11:00 am - 12:30 pm

place Online

attach_money $25


With the world overwhelmingly experiencing social unrest and quarantine this year, many arts and culture organizations are struggling with how to make their work relevant to donors. Join us to learn how you can promote the impact your arts and culture programs are still having in your community and increase your visibility. During this webinar, you’ll learn how to share your program’s accomplishments and impact in a way that resonates with your donors by utilizing storytelling, targeting, and other marketing tactics. You’ll be able to identify what indicators are important to highlight and how to convey the accomplishments and impact your work is having in the community you serve. We’ll additionally share how a customized marketing strategy can help you decide how to communicate your impact and share your story.

Learn more about our Arts Month events.

By enrolling in this training, you agree to grant Candid permission to document this session with photography, film, and/or video. Material captured may be used in future publications, brochures, or other printed materials used to promote Candid. Please inform instructor if you do not agree to these conditions.

Qualifies for
1.5 CFRE point(s)

Additional information

Purchase your webinar registration now to access the recording within two business days of the live webinar. The registration fee entitles the purchaser to one computer log-in, which cannot be shared. No refunds, transfers, or credits will be issued for missed sessions. Please also note that Candid does not sell recordings of our live trainings after they take place. Access to the recording will be provided to registrants of the live training. 


  • Set the correct goals for communicating your impact within your organization
  • Identify the target market(s) you should be sharing your impact with
  • Decide which tools and processes will best promote the impact your organization is having

Intended audience

  • Beginner
  • CEOs, executive directors, upper management
  • Fundraising & development staff
  • Marketing, communications, external affairs

Bonus materials

When you register for this webinar, you receive:

  • a full recording,
  • a copy of the webinar slide deck
  • associated handout(s), if applicable


Nicole McGarrell Founder and CEO, Sunny Day Marketing