Presented in collaboration with the Association of Nonprofit Specialists

Nonprofits and corporations need each other. Yet corporations continue to provide a relatively small proportion of the support that nonprofits receive. In order to boost corporate relationships it’s essential for nonprofits to understand and leverage the value they provide back to the companies they partner with.

Companies give because it is good for business. Corporate giving programs help companies compete as they look to attract and retain customers, employees, and investors. Nonprofits can offer value to potential corporate partners by helping them envision and tell the stories that will help boost their brand.

Review with your colleagues how companies give and why. Discover how a well-told story invokes emotion and motivates the audience. Examine how nonprofits can provide companies with the stories they need to build and fortify their brands.

This session is sponsored by Mutual of America.