Training details

calendar_today Thursday, April 11, 2019

access_time Eastern: 2:00 pm - 3:30 pm
Central: 1:00 pm - 2:30 pm
Mountain: 12:00 pm - 1:30 pm
Pacific: 11:00 am - 12:30 pm

place Online

attach_money $75


Learn how to create scenarios, messaging, and contingency plans for the types of crises that make your organization the most vulnerable in today's divisive world. Create a simple but comprehensive strategic communications plan to better handle the life-cycle of a crisis, from the time it first hits to months afterwards. You will learn from case studies of nonprofit failures and successes handling crises. You will also receive tips for creating sample "holding statements" to improve your internal and external communications when a crisis occurs and as it plays out. Join us to learn today’s best practices for preparing and managing a crisis you couldn't possibly predict. Join Marcia Stepanek for the final installment of a two-part Crisis Communications webinar series on crisis communications planning, tools, and more.

Can’t make the webinar? Register and we will send you the full recording so you can watch it on your own time!


Upon completion of this webinar, you should be able to:

  • Identify the top 10 types of predictable and unpredictable crises that can most harm the reputation and work of a nonprofit organization in today's world
  • Apply best practices for creating an "on-call" crisis team to manage increased vulnerability amid rising divisions across communications platforms
  • Recognize the common nonprofit mistakes to avoid in a crisis
  • Prepare an action plan from a range of new communications tools and tactics for boards, fundraising and communications executives, and nonprofit staff
  • Create a plan to continuously inform, clarify, and update existing donors about how a crisis has occurred, is unfolding, and is being managed and resolved to mitigate its reputational and financial impact
  • Prioritize key takeaways from what occurred to implement appropriate structural or procedural changes designed to avoid a similar crisis from occurring again and announce these changes, once made, to key donors and other stakeholders

Qualifies for
1.5 CFRE point(s)

Intended audience

  • All levels of experience
  • Board members
  • CEOs, executive directors, upper management
  • Program directors and staff

Bonus materials

When you register for this webinar, you receive:

  • a full recording,
  • a copy of the webinar slide deck, and
  • associated handout(s), if applicable


Marcia Stepanek Lecturer, Media and Communications Columbia University