Reaching Audiences in the Age of GDPR

Registration for this program is at maximum capacity, but a livestream will be available. The day of the event, you may participate virtually at the following links:

Morning Sessions, 9:30-12:30 (Opening Remarks, Tax Bill, and GDPR): https://www.youtube.com/watch?v=GaDzI90B_6M

Afternoon Sessions, 1:45-4:45 (DEI, Donor-Advised Funds, and Closing Remarks): https://www.youtube.com/watch?v=msjzonyGezc

This session is part of our full-day convening: The Future of Philanthropy: Thriving in a World of Change. To go back to the full agenda, click here. 

Strong messaging and a substantial list of contacts is essential for sharing the good work your nonprofit does, and expanding your ability to do more of that good work, but major problems can arise if you convey messages incorrectly, without recipients’ full consent.

The General Data Protection Regulation (GDPR) took effect in 2018, putting forth a notably higher level of protection of personal information. Even if an organization is U.S.-based and serves U.S.-based donors and clientele, the legislation has significant implications for nonprofits in how they communicate with supporters, and also sets a precedent for future regulations beyond the bounds of the European Union. Furthermore, the institution of the EU’s new legislation has helped shed a brighter spotlight on existing cybersecurity and data protection regulations and concerns within the United States. Due to capacity issues, nonprofits sometimes run significant risks in their levels of data protection. 

In the midst of both the newly-enacted GDPR and existing data privacy laws in the United States, what do nonprofits need to know to make their marketing and communications work as effective as it can be while ensuring compliance with the law? In this session, get a better handle on the legal nuances of individuals’ rights to data privacy, understand why privacy regulations need to be taken seriously, and learn how to adjust your communications tactics in such a way that your ability to reach a sizeable audience doesn’t suffer as a result of your compliance. 

Moderator:

Boris Kievsky, Founder & Principal
dotOrg Strategy

Panelists:

Jon Dartley, Of Counsel
Perlman & Perlman

Crystal Mandler, Director of Business Insights
Foundation Center

Elizabeth Ngonzi, Adjunct Faculty
NYU Center for Global Affairs

Isaac Shalev, Founder & President
Sage70