In-person

Courageous or Cautious? Establishing Your Nonprofit's Brand Personality

Training details

calendar_today Friday, September 28, 2018

access_time 9:30 am - 12:30 pm ET

place Candid

attach_money $99

Sold out

About

Does your event feel inviting or intimidating? Is your voice on social media friendly or formal? Are your email appeals passionate or provocative?
Your organization has a personality—a tone and style—that is reflected in how you present yourself and how people respond to you. Big Duck's vice president, Farra Trompeter, will explain what having a “brand personality” means and how it can help your organization engage people and differentiate itself. She’ll share examples and lead you through an exercise to craft your own brand personality. We'll then ask for a few participants to share their personality and get feedback through a live critique of their brand identity via their website.

Qualifies for
3 CFRE point(s)

Outcomes

  • Identify and strengthen their organization’s personality—the unique tone, style, and attitude of your nonprofit
  • Understand the importance of maintaining the consistency of their personality across your organization
  • Apply a framework for implementing their organization’s personality in their communications efforts

Intended audience

  • All levels of experience
  • Marketing, communications, external affairs
  • Nonprofit startups

Featuring

Farra Trompeter Big Duck

View bio

Topic(s)

By enrolling in this training, you agree to grant Candid permission to document this session with photography, film, and/or video. Material captured may be used in future publications, brochures, or other printed materials used to promote Candid. Please inform instructor if you do not agree to these conditions.