What do behavioral economics and psychology teach us about donor motivation? Going beyond strategy, tactics, and anecdotes, academic research and studies take us inside the donor’s mind, revealing the science of giving. With this data, fundraisers have better tools for motivating donors to give to their organization, give more, and give more regularly. Find out how to use this evidence-based research to implement new creative approaches to your work in cultivating, securing and stewarding your donors and prospects.

Can’t make the webinar? Register and we will send you the full recording so you can watch it on your own time!

Outcomes:

Upon completion of this webinar you should be able to:

• Assess how your words and actions can help or hinder your fundraising efforts
• Describe the psychology and economics behind giving
• Have more persuasive conversations with donors
• Write better copy and messaging

A welcome to:

Any fundraising professional, leader, or volunteer who wants to significantly improve the effectiveness and success of their solicitations and increase donor retention rates and loyalty.

When you register for this webinar, you receive:

• a full recording,
• a copy of the webinar slide deck, and
• associated handout(s), if applicable