Las celebridades reciben cantidades de peticiones para que se unan a distintas causas sociales y apoyen la labor de organizaciones sociales. Vemos que responden de distintas maneras. Algunas permiten que se utilice su nombre para promover la causa u organización,
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Through donations and bequests, individual donors typically account for more than three-quarters of charitable giving each year. Nonprofit organizations rely on individual donors for consistent support.
Celebrities are often sought after to support charitable causes in a a variety of ways. Some will lend their name to a cause or event while others give financial support or volunteer as individuals. Some have even set up their own private foundations.