According to the TCC Group, strategic planning is:
"a tool for transforming and revitalizing corporations, government agencies and nonprofit organizations....A successful strategic planning process will examine and make informed projections about environmental realities to help an organization anticipate and respond to change by clarifying its mission and goals; targeting spending; and reshaping its programs, fundraising and other aspects of operations."
Carter MacNamara further states that strategic planning can use a variety of perspectives, models, and approaches. A strategic plan also can vary in duration (e.g., one, five, or ten years); depth, and length (i.e., number of pages). How it develops will depend on the organization's leadership, culture, size, complexity of its environment, the planners' expertise, among other factors.
See also our related Knowledge Base articles:
- Where can I learn more about disaster planning for my nonprofit?
- What's the difference between contingency and scenario planning? Where can I learn more about these topics?
- How much should my nonprofit have in its operating reserve?
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