Crowdfunding, as the name suggests is all about raising funds from a large number of people to co-fund a project or a cause. The idea is to engage and raise funds with a collective effort of friends, family, community, or investors. 

Initially used to scale-up investments for a for-profit organization, crowdfunding soon became a powerful method for nonprofits and charities to raise funds. Today, crowdfunding is being successfully put to use by churches and religious organizations as well. The execution has become far easier, thanks to the plethora of crowdfunding tools available in the market.

A church is largely dependent on its members for financing its day-to-day activities.  From paying various bills, maintaining and renovating the church building to funding religious gatherings, churches resort to funds raised from its own community. However, these funds often fail to sustain the financial requirements.

Raising More with Crowdfunding 

As a church, you would want to raise funds from a larger audience beyond your congregation and community. Crowdfunding campaigns are a perfect way to do so. It allows you to collect small donations from a larger pool of people. But the benefits of crowdfunding extend beyond raising funds. Running these kinds of campaigns, that have the potential to reach a large audience, is also an effective way to raise awareness about your brand and mission.

However, a crowdfunding campaign can require more time and effort than a regular campaign. Here are the steps you need to follow to do it right.

1. Choose the Right Crowdfunding Platform: A crowdfunding platform is a must to host your donation page and serves as a gateway to process the funds that you receive. The extent to which you can customize your page and the mode of collecting donations depends on the crowdfunding platform that you choose. For a small church, platforms like GiveCentral can be a perfect and easy-to-use crowdfunding tool. The GiveCentral crowdfunding platform helps you create donation pages that can be:

    • Customized and branded to your church’s requirements;
    • Integrated with a customer relationship management (CRM) system, such as Salesforce; and
    • Created without prior knowledge of Cascading Style Sheets (CSS) or HyperText Markup Language (HTML).

2. Design Your Crowdfunding Page: The crowdfunding page is where you put all the required information about your campaign. Design a beautiful, visually-appealing page that necessarily contains the following:

    • The name and logo of your church
    • Information specifying the reason for fundraising 
    • An eye-catching call to action button
    • A form to collect the basic information of the donor

3. Promote Your Campaign: Once you launch your campaign page, you need to start promoting. The best way to promote your campaigns is through online communication channels, such as social media and emails. One thing you must ensure is to grab the attention of people. Publish posts with creatives, images, and videos. Social media and emails are channels for not only promoting your cause but also to keep your donors and supporters updated on your various programs and campaigns.

Crowdfunding campaigns can do magic for church fundraising. From choosing the right crowdfunding tool to promoting your campaign online, simply try to implement the above steps. Once you conclude the campaign, you may take a step forward and display the list of donors who made the campaign a success and helped you achieve your goal. For more information and resources on nonprofit crowdfunding, you can visit the crowdfunding page on Candid Learning, and here’s a knowledge base article and blog post to help you get started.

Join Candid’s webinar “Diversify Your Fundraising With a Powerful Crowdfunding Strategy” on September 17, 2020 to learn how crowdfunding fits into your larger fundraising plan and how to develop your own winning crowdfunding strategy.

About the Author(s)

Vish Vass Senior Vice President and Managing Director GiveCentral

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