In a world in which people increasingly learn, socialize, and work online, nonprofit organizations seeking to engage existing and prospective supporters must be able to do so through effective digital storytelling. At the core of that engagement is a well-crafted story that informs, inspires, and catalyzes audiences to support your organization. That story may take the form of video, a social media post, an online petition, an e-newsletter, content on your organization’s website or on those of your funders and other partners, or it may even be told by unaffiliated online influencers such as bloggers. 

In this self-paced course, you will learn how to use a simple storytelling framework to enhance the clarity of your organization’s digital communications. After you have crafted an effective story, you will learn how to implement a strategic approach to communications with your audiences, using templates, case studies, and communications best practices. Within your strategy, you will select the social media channels in your organization’s digital storytelling ecosystem to inspire audiences to engage with your content, and to persuade them to support your organization by amplifying your content, donating to your campaigns, or even fundraising on your behalf.